Editorial Policy
Mission Statement: Which AI Tool delivers honest, hands-on reviews of artificial intelligence software to help users make informed decisions. We personally test every tool featured on our platform, providing transparent insights that cut through marketing hype and unrealistic promises flooding social media.
Our Commitment: We evaluate AI tools through rigorous, standardized testing so our readers can skip the trial-and-error phase and immediately identify solutions that match their needs.
Core Values:
- Hands-on testing over automated assessments
- Transparency in all evaluations and partnerships
- Accessible explanations for technical and non-technical users
- Quality-focused approach rather than quantity claims
Target Audience:
We serve individuals and professionals seeking practical AI solutions across multiple domains:
Primary Users: Content creators, marketing professionals, business owners, and productivity-focused individuals exploring AI capabilities
Experience Levels: Beginners discovering AI possibilities through advanced users venturing into new tool categories
Geographic Reach: English-speaking audiences worldwide
Content Structure:
Which AI Tool organizes information into three main components:
AI Tools Lists: Categorized directories featuring our top-tested tools with star ratings, quality indicators, and key feature summaries
FAQ Sections: Category-specific questions answered with tool recommendations and detailed explanations
Tool Details Pages: Comprehensive breakdowns of individual tools covering features, pricing, capabilities, and our testing results
We maintain editorial independence by declining guest posts and sponsored content placements.
Testing Methodology
Our Approach
Every tool undergoes personal evaluation by founder Lili Marocsik or specialized contributors with domain expertise. Unlike competitors claiming to review thousands of tools, we prioritize thorough hands-on testing with consistent evaluation criteria.
Testing Framework:
Direct interaction with each platform using real-world scenarios
Standardized prompts enabling direct comparison across tools
Default settings evaluation avoiding custom configurations
Expert contributors for specialized categories requiring technical knowledge
Standard Evaluation Prompts (same as for www.aitoolssme.com)
Video Generation Tools (No Audio):
"Create a video of 2 people looking at each other and shaking hands, one being an AI robot, the other a woman. The background is space and the mood is friendly."
Video Generation Tools (With Audio):
Same baseline prompt with dialogue addition: The woman says "So nice to finally meet you" and the cyborg responds "Same here."
AI Image Generation Tools:
Three-prompt system assessing different capabilities:
Baseline Comparison: "Create a video of 2 people looking at each other and shaking hands, one being an AI robot, the other a woman. The background is space and the mood is friendly."
Creativity Assessment: "Create a mars landscape with chrome design elements"
Detail Following: "Create an image of an older lady with natural wrinkles and grey hair laying tarot cards. We see her from the front as she holds one card up. Her look is mysterious, she is wearing a veil and the background is a dark blue velvet curtain with golden stitchings of stars, the moon and star constellations. The style is somewhat between Dune (the movie) and Aladdin, with a shiny gloss on it."
Presentation AI Tools:
Open-ended prompt: "AI Tools for SMEs" - This evaluates independent generation capabilities without restrictive parameters.
Why Our Methodology Works
This approach ensures consistent comparison standards, authentic user testing, focused quality evaluation, expert validation in technical areas, and unbiased performance assessment using default configurations.
Quality Standards, Authors & Testers
Research Process
All findings stem from direct tool interaction rather than secondary sources or manufacturer claims. We document actual performance through screenshots, generated outputs, and feature testing across multiple use cases.
Updates occur when tools release significant changes or new capabilities emerge, with transparent notation of revision dates.
Accuracy Commitment
Lili Marocsik personally tests the majority of featured tools. Specialized categories receive evaluation from subject matter experts to ensure knowledgeable assessment.
When errors occur or tool capabilities change, we publish corrections immediately and maintain version history for reader reference.
AI Content Disclosure
We utilize artificial intelligence for text generation and content structuring. However, all insights, opinions, and testing results originate from human evaluation. AI assists with writing efficiency but never replaces actual hands-on testing or editorial judgment.
All AI-generated text undergoes human review and fact-checking before publication.
Editorial Structure
Primary Editor: Lili Marocsik makes all editorial decisions and testing protocols
Writing Style: Conversational and accessible, avoiding unnecessary technical jargon while maintaining accuracy. Content remains engaging and personality-driven because straightforward communication serves readers better than corporate speak.
Language: English with considerations for non-native speakers through clear, simple phrasing
SEO Optimization: Content balances search discoverability with reader experience, never sacrificing clarity for keyword placement
Review Schedule
High-Activity Categories (Image generators, video generators, presentation AI): Monthly reviews
Standard Categories: Every two months
New Major Releases: Immediate evaluation when significant tools launch
We balance introducing emerging tools with maintaining comprehensive coverage of established platforms.
Ethical Standards
Editorial Independence
Honest assessment remains non-negotiable regardless of affiliate relationships or payment arrangements. Our comparison tables feature tools across all ranking positions, demonstrating unbiased evaluation.
We openly acknowledge AI's limitations and problematic areas, refusing to participate in unrealistic hype or misleading promises common on social media platforms.
Transparency Practices
Author Credentials: Clear disclosure of Lili Marocsik's background including roles at Google, HelloFresh, and Revolut, plus experience teaching AI to 2,000+ students
Financial Relationships: All affiliate partnerships and monetization methods disclosed prominently
Testing Documentation: Public methodology page detailing our standardized evaluation framework
Community Connections: Open acknowledgment of involvement with AI Enthusiasts Berlin (1,800+ members) and Women in AI network
Accessibility
Content serves users across expertise levels through non-technical explanations and beginner-friendly guidance. We maintain this approach because practical understanding matters more than technical credentials.
Regular engagement with diverse AI community perspectives through monthly Berlin meetups ensures multiple viewpoints inform our coverage.
Monetization Disclosure
Which AI Tool generates revenue through affiliate partnerships with AI tool companies. When readers purchase tools via our recommendations, we may receive commission at no additional cost to them.
AI tool companies can request reviews for a fee. All paid review requests undergo identical testing methodology and honest evaluation standards. Payment never guarantees positive coverage or influences our assessment. We clearly disclose all financial arrangements while maintaining user-focused, unbiased reviews.
Platform Consistency
Which AI Tool maintains consistent editorial standards across our ecosystem:
Primary Website: whichaitool.com
Sister Site: aitoolssme.com (SME-focused content)
Video: AIinSpace YouTube channel
Professional Network: LinkedIn for insights and community building
Legal Compliance
Copyright: Screenshots and tool outputs fall under fair use for educational and review purposes. Tool logos appear with permission or under fair use guidelines. Original analysis and methodology remain copyrighted to Which AI Tool with proper attribution to external sources.
Privacy: Full compliance with German and EU data protection standards
Affiliate Disclosure: Clear identification of monetized content through prominently placed disclaimers
Tool Permissions: Appropriate licensing for testing and reviewing AI platforms
Company Relations
We welcome dialogue with AI tool developers regarding feature updates and product improvements. When companies receive constructive criticism, we inform them of our regular re-evaluation schedule (every few months), providing fresh opportunities to demonstrate enhancements.
Companies may proactively communicate new features they'd like evaluated in upcoming reviews. However, we maintain absolute editorial independence and commitment to honest assessment regardless of company feedback or requests.
Reader Engagement
Currently implementing enhanced community features allowing direct reader interaction and feedback. Platform migration plans include expanded engagement capabilities beyond current limitations.
This editorial policy reflects our commitment to delivering honest, practical AI tool reviews that empower users with insights necessary for informed decisions about AI adoption.
