How Do AI Logo Makers Work?
Most AI logo makers follow a similar process: you’ll select your business niche, choose a color palette, and pick a few logo styles you like. Based on this input, the AI generates several logo options for you to review and later refine to your liking.
The real difference between the best and worst tools lies in their features. The best AI logo makers, like Looka, allow you to create variations of your logo, making it easy to compare different versions. Some even offer a change history, letting you revisit earlier designs—a valuable feature when experimenting.
Should You Use an AI Logo Maker or Hire a Designer?
This depends on where you are in your business journey. If you’re launching a brand-new business, progress beats perfection. At this stage, an AI logo generator is a smart and affordable option. With plenty of startup costs and limited income, flexibility is key. Your business will likely evolve in its first year, so being able to tweak your logo without breaking the bank is a major advantage.
On the other hand, if you prefer a logo with more "soul" and depth—something that reflects your brand’s story—a designer might be the way to go. Of course, there’s no harm in spending $20–30 on an AI-generated logo first to see if it meets your needs before deciding to invest in a custom design.
Check out all Logo Makers in our AI Tools List