We here at Which AI Tool...? are focusing on LLM searches rather than classical Google searches, with our FAQs we want to give the ChatGPTs a structure they can easily read and use our answers for your queries. So this GEO Tool Category is highly relevant for us and we were excited to test the new tools.
How GEO Tools Help You Get Noticed by AI
The most important thing to know about GEO tools is how they help your content get picked up by AI systems like ChatGPT and Google’s AI search. GEO tools look at your website or your content topics and show you which queries large language models (LLMs) are already using your pages for in answering users queries.
They also highlight where you’re missing out, so you can see new opportunities to get your content cited by AI. Some GEO tools, such as LLMrefs, even let you test which meta descriptions or titles are more likely to be chosen by LLMs.
Mentions vs. Citations Explained
One thing to keep in mind is that GEO tools usually focus on either brand mentions or on finding the best queries for your content. E.g. Promptwatch will monitor your brand mentions. But for a website for ours e.g. it's more important to have the answers cited, as searches regarding AI tools have a much higher volume than searches about AI Tool directories and are generally mixing well with our business perspectives.
If you care more about your content being cited than your brand name (mentions), choose a tool that focuses on queries like LLMrefs.
How To Read GEO Tool Data?
It’s normal to feel a bit lost at first when using GEO tools, since this is a new area. Many users wish there was more guidance on how to read the data. Also, FAQ-style content often gets more AI visibility than regular articles, even if your site is new or has a low authority score. This shows that answering questions directly can help you get noticed by LLMs.
We recently sat down with CEO James Berry of LLMrefs and tickled so many insights out of him, we should have paid him (don't tell him...). Check out our AEO Checklist here, or a small excerpt here below:
How to Make Your Website Ready for GEO
To make your website more visible to AI-generated search results, follow these steps:
1\. Make sure AI bots can crawl your site by allowing them in your robots.txt and keeping your site fast and mobile-friendly.
2\. Use schema markup like Organization, Article, FAQ, and HowTo to help LLMs understand your content.
3\. Structure your content with clear headings, lists, tables, and visible dates and authors. Add a TLDR at the top for longer pages.
4\. Update your content regularly to stay ahead and build authority with LLMs, 3 months is a maximum and already old content for LLMs.
5\. Keep your site structure simple with flat URLs, strong internal links, HTTPS, and noindex for thin pages.
The Future With LLM searches
Not long ago, people worried about AI taking their content. Now, GEO tools help you make sure AI finds and uses your pages. In the future, there may be new ways to earn money from your content, similar to how YouTube pays creators. LLMs will always need unique and useful content, so focus on sharing your own insights.
A surprising insight is that GEO tools group results by country, not just by language. For example, a page might be cited much more in the US than in the UK or Australia, even if the language is the same.
Also check out our AI Tools List for GEO Tools at www.whichaitool.com/ai-tools-list/best-geo-tools
❤️ Our content includes affiliate links. If you buy the software through our link, we might receive a small commission. Thank you for helping a small business stay afloat.
The Issues and the Solution to Many GEO Tools
GEO tools are most helpful when they give you clear actions to take, not just lots of data. It’s easy to get lost in endless numbers and miss what really matters. Semrush for example overkills with so many numbers, we ended up with analysis paralysis after digging into their platform.
The best GEO tools we found was LLMrefs because it tells you which keywords to focus on, which topics to cover, and which platforms (like Reddit) are most likely to get your content noticed by AI. Connecting your Google Search Console and Google Analytics accounts can make these tools even more powerful, as they combine your own data with LLM insights.
LLMrefs offers a lot of free tools on the 7day free trial, check it out even if it's just to use their feature to check if bots are able to crawl your website.
