What we think about HubSpot AEO Geo Tools
When we tested HubSpot AEO, we need to mention upfront that our evaluation happened on launch day, before the platform had accumulated substantial user data for optimization purposes.
The initial setup experience impressed us. HubSpot AEO asked questions we hadn't encountered in other tools, like checking for different versions of our brand name and clarifying our business model. The competitor analysis it delivered was accurate and relevant. It also did a solid job identifying our content types as tool recommendations and comparisons, and correctly pinpointed our target audience as entrepreneurial professionals and small business owners.
However, HubSpot AEO falls short when generating search prompts. The tool focuses too heavily on brand-related queries instead of identifying opportunities where we could get cited naturally. We wanted to appear in searches about specific tools like Gamma, but HubSpot AEO suggested prompts like "What makes AI tool recommendation platforms valuable for resource-strapped SMEs?" These questions target our category rather than the specific moments where we need visibility.
We ended up creating our own prompts, particularly for queries where we already get cited by language models. Strangely, HubSpot AEO scored our brand at 0% for these known citations. The measurement interface also confused us. We couldn't determine if we were viewing data for all prompts or just individual ones. The "top citations" section didn't help either since it doesn't connect citations back to specific queries.
Our verdict: HubSpot AEO excels during the setup process but disappoints when you need to track and measure your performance. The onboarding feels thorough and intelligent, but the analytics and prompt generation need significant improvement to make this tool truly useful for businesses trying to optimize their presence in AI search results.
HubSpot AEO has a 28-day free trial, so give it a try and let us know how you like it!
What users think about HubSpot AEO Geo Tools
Since HubSpot AEO just launched, user feedback is still limited. Early adopters appreciate the detailed onboarding process that helps the tool understand their business context better than competing platforms. Users particularly value how it identifies competitors automatically rather than requiring manual input.
The brand name variation feature gets positive mentions from businesses with multiple naming conventions or abbreviations. Small business owners and SMEs find the business model questions helpful for getting more targeted recommendations.
However, users echo concerns about the prompt generation quality. Many report that the suggested queries don't match their actual optimization goals. The measurement dashboard receives criticism for being unclear and difficult to interpret.
Several users mention frustration with the citation scoring system, especially when they know they're already being mentioned by AI tools but HubSpot AEO shows zero visibility. The inability to track performance by individual prompts is another common complaint among early users.
HubSpot AEO has a 28-day free trial, so give it a try and let us know how you like it!
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